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Research papers

Latent market positions

Market segmentation often requires that different sets of variables are taken into account. Examples are demographic, psychographic or behavioral variables. A combination of complicated techniques (e.g. canonical analysis, cluster analysisis and...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Dirk Sikkel
June 15, 1989
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Citation

Sikkel, D. (1989a, June 15). Latent market positions. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/latent-market-positions